Animation Toys Market

Market Perspective

The global Animation Toys Market was valued at USD 35.24 billion in 2022 and is projected to reach USD 58.85 billion by 2030, growing at a CAGR of 6.62% from 2023 to 2030.

The animation toys market is expanding due to the increasing focus on creating immersive worlds and compelling storytelling in movies, TV shows, and video games. This growth is boosting the demand for licensed merchandise. Consumers are now embracing advanced technological products such as Virtual Reality (VR) and Augmented Reality (AR), which are expected to contribute to the growth of the market in the foreseeable future. Cutting-edge technology has enabled the development of intricate and lifelike animations, as well as new types of toys that incorporate technology to enhance the gaming experience. The advanced features of these toys are achieved through the utilization of sophisticated technology, surpassing the limitations of traditional manufacturing methods. Notably, 3D printing has revolutionized the toy manufacturing process, enabling the creation of personalized and complex models.

Additionally, the growth of the e-commerce sector has significantly influenced the animation toys market development. Online platforms provide a convenient way for consumers to purchase these products, and many toy manufacturers have expanded their distribution channels to include online retailers. As a result, the animation toys market has experienced a surge in sales and popularity in recent times. The wide reach of online platforms allows manufacturers to connect with a larger customer base, reaching both local and international markets. Additionally, the ease of online shopping has increased accessibility for consumers to explore and purchase a variety of animation toys, thereby fostering a diversification of product options in the market.

Analyst's Review on the Animation Toys Market

Recent advancements in augmented reality (AR) technology have revolutionized the gaming industry, particularly with regard to animated toys. By seamlessly integrating digital elements into the real environment, AR has elevated the gaming experience to new heights. In parallel, virtual reality (VR) has played a significant role in transforming the design and user experience of animated toys, creating a fully immersive and interactive gaming environment. This technological progress has been instrumental in driving the growth of the animation toys market.

Furthermore, there is an increasing trend towards incorporating educational elements into animation toys. Some products focus on promoting skills in science, technology, engineering, and mathematics (STEM). The aim of these educational animation toys is to engage children in learning while they play. By integrating STEM concepts into interactive play experiences, children can develop a deeper understanding of these subjects in a fun and engaging way. This trend reflects a growing recognition of the importance of early STEM education and the need to spark children's interest in these fields from a young age.

Market Definition

The animated toy refers to a type of toy that is designed to move and make sounds on its own. These toys are designed to entertain and engage users by simulating motion, whether it's the movement of limbs, facial expressions, or other dynamic features. Animated toys can range from traditional wind-up or pull-string mechanisms to more sophisticated electronic components, such as motors, sensors, and programmable controls. In recent years, the market for animated toys has grown significantly due to technological advancements and increased accessibility. These toys come in various formats, including stop-motion sets, poseable action figures, and character animation sets. They often include accessories such as interchangeable parts, props, and backgrounds that enhance the overall animation experience. The popularity of animated movies, TV shows, and video games has generated a demand for toys that allow fans to recreate their favorite scenes or characters.

Market Dynamics

Continuous progress in the design and characteristics of animated toys captivates customers and propels market expansion. Manufacturers are introducing interactive and versatile toys that provide immersive experiences for children, including toys with voice recognition capabilities or educational content integrated within them. These advancements not only entertain children but also offer valuable learning prospects. Moreover, incorporating beloved characters from movies or television shows into animated toys adds to their allure and sustains their strong demand. As a result, the industry is experiencing consistent sales and revenue growth, contributing to its overall achievements.

The animation toys market growth is limited due to stringent safety and quality regulations, which pose challenges for manufacturers who must comply with these standards, thereby increasing production costs. Additionally, there is limited control over the animation process for small and intricate animated toys, making it difficult to capture nuanced details. Furthermore, increasing awareness of environmental issues has led to a growing demand for sustainable and eco-friendly products. The toy industry is facing challenges in adopting sustainable practices, including reducing plastic waste, using environmentally friendly materials, and implementing sustainable packaging solutions.  

 Segmentation Analysis

The global animation toys market is segmented based on type, age group, category, sales channel, and geography.

Based on type, the global animation toys market is divided into anime dolls, anime gacha, anime figures, cartoon plush toys, and others. The anime gacha segment registered a significant revenue share in 2022. The popularity of anime gacha toys can be attributed to their collectible nature and the element of surprise they bring to consumers. These toys often come in blind boxes or capsules, adding an exciting and suspenseful aspect to the buying experience. With a wide range of characters and designs available, anime gacha toys have become favorites among both children and adult collectors, driving the impressive revenue growth of the segment.

Based on age group, the animation toys market is classified into 0-2 years, 2-8 years, 8-14 years, and 14 years and above. The 8-14 years segment dominated the market in 2022 owing to the increasing demand for educational and interactive toys among children in this age group. This segment witnessed a surge in sales as parents and guardians focused on providing their children with toys that not only entertained but also promoted learning and skill development. Additionally, advancements in technology and the availability of innovative gaming consoles and virtual reality toys further contributed to the growth of this age group in the market.

Based on category, the animation toys market is classified into recreational toys and learning toys. The recreational toys segment led the market in 2022 due to the increasing popularity of animated movies and TV shows among children. These toys are designed to entertain and engage children, allowing them to recreate their favorite characters and scenes from their favorite animation series. On the other hand, learning toys aim to combine entertainment with educational value, helping children develop cognitive and motor skills while having fun. This segment is expected to witness significant growth in the forthcoming years as parents are increasingly prioritizing educational toys for their children's development.

Based on sales channel, the global animation toys market is categorized as online and offline. The online segment is expected to hold a significant market share over the forecast period as a result of consumers' increasing inclination towards online purchasing via shopping platforms and corporate websites. Moreover, online channels provide numerous benefits, including a diverse product selection, hassle-free return policies, and attractive discounts and promotions, which is projected to contribute to the growth of the online segment in the foreseeable future. Animated toy buyers now experience a revolutionized approach to exploration, purchasing, and engagement due to online platforms. These platforms offer unparalleled convenience, versatility, and access to a global market.

Geographical Analysis

Based on region, the global animation toys market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

Asia Pacific dominated the market in 2022, primarily driven by the rising demand for animated toys in developing countries such as China, India, and Japan. This substantial growth can be attributed to various factors such as increased disposable income and the presence of major market players. The rising popularity of animated films and television series, along with advancements in technology, have fueled innovation in animation and toy design. Japan and South Korea, in particular, have established themselves as leaders in animation techniques, creating visually captivating and emotionally engaging content.

However, the region is projected to grow at the fastest CAGR over the forecast period due to the increasing popularity of animated characters and franchises in countries such as China, Japan, and South Korea. The demand for animated toys is expected to surge in these countries as more children and adults become fans of animated movies and TV shows. Additionally, the growing disposable income and changing lifestyles of consumers in the APAC region are contributing to the rapid growth of the animation toys market.

Competitive Landscape

The global animation toys market study will provide valuable insights emphasizing the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Expansion & investments are the major strategic initiatives adopted by companies in this sector. Industry players are investing extensively in R&D activities, building new manufacturing facilities, and supply chain optimization. The major players in the animation toys market are:

• Simba Dickie Group
• Bandai Namco
• Alpha Group
• Zing
• Phillips Toys
• Roblox Corporation
• Boss Fight Studio
• ZuLogic Ltd
• TOEI ANIMATION Co., Ltd.

Key Development

• October 2021 (Partnership): Xilam Animation had partnered with Simba Dickie Group to introduce a collection for the Fall/Winter 2022 season, targeting children aged 3 to 6 years old. This collection features a range of products, including plush toys, action figures, playsets, accessories, vehicles, collectables, and sand buckets.

The global Animation Toys Market is segmented as follows:

By Type

• Anime Dolls
• Anime Gacha
• Anime Figure
• Cartoon Plush Toys
• Others

By Age Group

• 0-2 Years
• 2-8 Years
• 8-14 Years
• 14 years Years
• Above

By Category

• Recreational Toys
• Learning Toys

By Sales Channel

• Online
• Offline

By Region

• North America
  • U.S
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America.