mHealth Apps Market

Market Definition

A mHealth app is a mobile application designed to support healthcare services, track fitness, manage health conditions, and access to medical information via smartphones or tablets. The market is driven by rising smartphone use, increased health awareness, and surging demand for remote care, significantly transforming modern healthcare delivery and patient engagement.

mHealth Apps Market Overview

The global mHealth apps market size was valued at USD 37.12 billion in 2024, which is estimated to be USD 41.54 billion in 2025 and reach USD 101.84 billion by 2032, growing at a CAGR of 13.67% from 2025 to 2032.

Market growth is fueled by the increasing demand for convenience and accessibility. These apps offer 24/7 teleconsultations and doorstep medicine delivery, allowing users to access timely healthcare without the need for in-person clinic visits.

Major companies operating in the mHealth apps industry are Apple Inc., Google LLC, AirStrip Technologies, Inc, SAMSUNG, Veradigm LLC, Qualcomm Technologies, Inc, AT&T, Orchard Healthcare Pvt. Ltd., Teladoc Health, Inc., AstraZeneca, Abbott Group, Sanofi, Novartis AG, Pfizer Inc., and Sony Corporation.

Market growth is propelled by increasing smartphone penetration, rising health awareness, and the growing need for remote healthcare services. These apps allow users to monitor health conditions, access medical information, and communicate with providers in real-time.

The market further benefits from technological advancements, improved internet connectivity, and supportive government initiatives promoting digital health. Additionally, demand for cost-effective, patient-centric care and the integration of advanced features such as AI and data analytics continue to propel market expansion.

• In February 2024, Sendbird introduced eight powerful features to enhance its in-app notification platform, enhancing user engagement for mHealth applications. These updates support secure, personalized, and compliant health communications, improving patient engagement, data-driven insights, and real-time alerts.

Key Highlights:

1. The mHealth apps industry size was recorded at USD 37.12 billion in 2024.
2. The market is projected to grow at a CAGR of 13.67% from 2025 to 2032.
3. North America held a market share of 36.89% in 2024, with a valuation of USD 13.69 billion.
4. The healthcare apps segment garnered USD 23.44 billion in revenue in 2024.
5. The android segment is expected to reach USD 64.88 billion by 2032.
6. Asia Pacific is anticipated to grow at a CAGR of 16.79% over the forecast period.

Market Driver

Convenience & Accessibility

Convenience and accessibility offered by mHealth apps are propelling market expansion. With busy lifestyles and rising healthcare demands, users increasingly prefer platforms that provide instant access to medical services.

mHealth apps address this need by offering round-the-clock teleconsultations and home delivery of prescription medicines, reducing the dependence on traditional clinic visits. This digital shift enhances patient experience and ensures care continuity, particularly in underserved or remote regions, thereby supporting the growth of the mHealth apps market.

• In June 2024, Mobile-health Network Solutions (MaNaDr), a telehealth provider, partnered with Ryde Group to improve healthcare access for gig economy workers and their families. The partnership offers affordable teleconsultations, doorstep medication delivery, and regular health checkups via MaNaDr’s mHealth app, addressing rising healthcare costs and promoting preventive care.

Market Challenge

Rising Data Privacy & Security Concerns

Growing data privacy and security concerns pose a significant challenge to the progress of the mHealth apps market, as these platforms handle sensitive health information vulnerable to breaches and misuse. The absence of standardized global regulations further complicates data protection.

To address this, developers are adopting end-to-end encryption, securing cloud storage, and performing regular security audits. Additionally, implementing strict user consent protocols and aligning with international data privacy frameworks can enhance user trust and ensure compliance while safeguarding critical patient information.

Market Trend

AI-Driven Clinical Support

AI-driven clinical support is emerging as a prominent trend in the mHealth apps market, revolutionizing virtual healthcare delivery. By automating tasks such as clinical intake and symptom assessment, AI significantly reduces the administrative burden on healthcare professionals, allowing them to focus more on direct patient care.

These smart systems enhance diagnostic accuracy, improve response times, and personalize treatment recommendations. This is leading to the increased integration of AI, enhancing the efficiency and effectiveness of global digital health platforms.

• In October 2023, Cedars-Sinai launched a new mobile app, Cedars-Sinai Connect, offering 24/7 virtual access to healthcare experts. The platform ensures timely consultations and streamlines clinical intake, offering patients convenient access to urgent, chronic, and preventive care from work or home.

mHealth Apps Market Report Snapshot

Segmentation	Details
By Product	Healthcare Apps (Chronic care management apps, General health & fitness apps, Medication management apps, Women’s health apps, Personal health record apps, Other healthcare apps), Medical Apps (Patient management & monitoring apps, Medical reference apps, Communication & consulting apps, Continuing medical education apps)
By Platform	Android, iOS, Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation

• By Product (Healthcare Apps and Medical Apps): The healthcare apps segment earned USD 23.44 billion in 2024, mainly due to rising demand for wellness tracking, fitness monitoring, and chronic disease management tools.
• By Platform (Android, iOS, and Others): The android segment held a share of 58.77% in 2024, attributed to its wider global user base, affordability, and extensive availability of mHealth apps on the Play Store.

mHealth Apps Market Regional Analysis

Based on region, the market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

North America mHealth apps market share stood at 36.89% in 2024, valued at USD 13.69 billion. This dominance is reinforced by high smartphone penetration, widespread internet access, and strong healthcare infrastructure. The regional market further benefits from the early adoption of digital health technologies, favorable government initiatives, and increasing demand for remote healthcare services.

The presence of leading mHealth app developers, growing consumer awareness about digital wellness, and integration of AI in virtual consultations have further accelerated this growth. Additionally, robust data security frameworks enhance user trust and foster continuous innovation in the region.

• In September 2024, Apple unveiled advanced sleep and hearing health features for the Apple Watch and AirPods Pro, strengthening its position in the growing market. These innovations enable users to monitor conditions such as sleep apnea and hearing loss, with enhanced data privacy through encrypted, user-controlled health data storage.

The Asia-Pacific mHealth apps industry is poised to grow at a robust CAGR of 16.79% over the forecast period. This growth is fostered by increasing digital adoption, rising health awareness, and growing demand for accessible healthcare solutions. The region’s large population base, expanding smartphone usage, and supportive government policies are fostering innovation and investment in mobile health technologies.

• In India alone, around 85.5% of households have at least one smartphone, and 86.3% have internet access, according to the Ministry of Statistics & Programme Implementation. This surge in connectivity, along with increasing health awareness and supportive public initiatives, is accelerating mobile health adoption. Countries across the region are leveraging these advancements to enhance healthcare accessibility and engagement.

Regulatory Frameworks

• In India, the Digital Personal Data Protection Act, 2023 governs digital personal data processing by emphasizing consent, user privacy, and accountability among data fiduciaries and processors.
• In the U.S., the 21st Century Cures Act accelerates medical innovation by promoting patient-centric development, real-world evidence, and streamlined FDA approvals, supporting faster access to novel digital health and medical products.
• In the EU, the General Data Protection Regulation (GDPR) enforces strict rules on processing personal health data, requiring explicit user consent, ensuring transparency, and safeguarding individuals' rights across digital health platforms.

Competitive Landscape

Companies operating in the mHealth apps industry are increasingly focusing on enhancing user experience, expanding service offerings, and integrating advanced technologies such as AI, data analytics, and cloud computing. They are investing in platforms that offer comprehensive health management solutions, including teleconsultations, prescription management, remote monitoring, and preventive care.

Strategic collaborations, product innovations, and efforts to ensure regulatory compliance are further intensifying competition. These initiatives aim to improve healthcare accessibility, optimize patient engagement, and address the rising demand for personalized and efficient digital health services.

• In August 2024, Pfizer launched PfizerForAll, a digital platform designed to simplify healthcare access across the U.S. It offers same-day telehealth consultations, vaccine scheduling, home delivery of medicines, and affordability support within the existing healthcare system. Focused on conditions such as migraines, COVID-19, and flu, the platform streamlines care coordination and enhances patient self-management, responding to the growing demand for digital solutions.

List of Key Companies in mHealth Apps Market:

• Apple Inc.
• Google LLC
• AirStrip Technologies, Inc
• SAMSUNG
• Veradigm LLC
• Qualcomm Technologies, Inc
• AT&T
• Orchard Healthcare Pvt. Ltd.
• Teladoc Health, Inc.
• AstraZeneca
• Abbott Group
• Sanofi
• Novartis AG
• Pfizer Inc.
• Sony Corporation

Recent Developments (Partnerships/Product Launch)

• In November 2023, AstraZeneca launched Evinova, a health-tech subsidiary offering evidence-based digital solutions to accelerate clinical trial efficiency and patient outcomes. Backed by strategic collaborations, Evinova focuses on remote monitoring, AI-powered trial design, and digital therapeutics across the life sciences sector.
• In June 2023, Sanofi advanced its digital transformation with the launch of plai, an advanced AI-powered platform developed in collaboration with Aily Labs. The platform delivers real-time insights, predictive analytics, and data-driven decision-making across research, clinical trials, manufacturing, and supply chain operations to support global healthcare innovation.