Probiotics Market

Probiotics Market Size

The global Probiotics Market size was valued at USD 70.36 billion in 2023 billion in 2023 and is projected to grow from USD 74.36 billion in 2024 to USD 121.64 billion by 2031, exhibiting a CAGR of 7.28% during the forecast period. The increasing awareness of gut health’s crucial role in overall well-being is significantly contributing to the growth of the market.

Consumers are becoming increasingly aware of the connection between a balanced gut microbiota and improved digestion, immunity, and mental health. This shift is driving demand for probiotic-rich foods and supplements that support digestive health and prevent gastrointestinal disorders.

In the scope of work, the report includes products offered by companies such as Group Danone, Nestlé, Lallemand Inc., Yakult Honsha Co. Ltd, BioGaia, Probi, Lifeway Foods, Inc., DuPont, Kerry Group plc., Arla Foods Ingredients Group P/S, and others.

The rise of the functional food and beverage industry is fueling the expansion of the probiotics market. Consumers are increasingly seeking functional products that deliver health benefits beyond basic nutrition. Probiotics have emerged as a prominent ingredient in yogurts, smoothies, and fortified beverages due to their ability to promote gut health.

In response to this surging demand, manufacturers are developing innovative formulations and marketing strategies that highlight the wellness benefits of probiotic-infused products.

• In November 2024, Lifeway Foods, Inc. unveiled its new functional beverage innovation, the Probiotic Smoothie + Collagen, made with kefir cultures. Rich in naturally bioavailable nutrients, this beverage delivers essential elements such as Vitamins A, B, and D, protein, and vital fatty acids, which support healthy skin cell production.

Additionally, the emphasis on preventive healthcare strategies amplifies the demand for innovative probiotics solutions. Probiotics contribute to improving patient outcomes by providing timely intervention in chronic diseases, ultimately enhancing the quality of life for billions worldwide.

Probiotics are live microorganisms, primarily bacteria and yeasts, that provide health benefits when consumed in adequate amounts. They help maintain and restore the natural balance of the gut microbiota, supporting digestive health and enhancing the immune system.

Commonly found in fermented foods such as yogurt, kefir, sauerkraut, and dietary supplements, probiotics can alleviate gastrointestinal issues such as diarrhea, irritable bowel syndrome (IBS), and inflammatory bowel diseases. They function by competing with harmful bacteria, producing antimicrobial substances, and stimulating the body’s defenses. Their effectiveness depends on the specific strain, dosage, and individual health conditions.

Analyst’s Review

Companies and health institutions are adopting several key strategies that are contributing to the increasing adoption of probiotics. By highlighting the health benefits offered by probiotics, including their applications in mental health, skin care, and oral hygiene, organizations are expanding the appeal of these products. Research-backed claims about the efficacy of specific probiotic strains are enhancing consumer trust and promoting higher adoption rates.

• Probiota Global 2024, held in Milan, is a major event in the microbiome industry, addressing crucial topics such as the gut-lung axis, innovative uses of probiotics, marketing insights, customization, skin health enhancement, next-generation advancements, and regulatory updates. A significant discussion highlighted the collaboration between Research Module 2 (RM2) of the TINCARE flagship project and Probionova SA (Lugano), focusing on advancing human microbiome research and development and developing novel probiotic solutions to improve health.

Innovations such as strain-specific formulations and microbiome-targeted therapies are creating new opportunities in both healthcare and consumer markets, thereby aiding market expansion.

Additionally, with increasing consumer demand for tailored health solutions, companies are focusing on developing customized probiotics that address specific needs such as digestive health, immunity, and various medical conditions.

• In June 2024, MicrobioTx, a gut health startup, unveiled two innovative offerings: Personal Probiotics and GutChat. Personal Probiotics is India’s first prebiotic and probiotic blend, tailored to an individual’s unique gut profile. GutChat, a free chatbot, provides valuable information on gut health.

Advances in genomics and microbiome analysis have enabled the creation of personalized probiotic formulations. By leveraging subscription models and digital health platforms, businesses are catering to health-conscious consumers seeking tailored wellness solutions.

Strategic collaborations between probiotic manufacturers, healthcare providers, and research institutions have further supported the growth of the probiotics market. Collaborating on clinical studies, these partnerships validate the efficacy of probiotics for a wide range of conditions, enhancing their credibility in the healthcare sector.

Probiotics Market Growth Factors

The rising prevalence of digestive disorders, including irritable bowel syndrome (IBS), bloating, and lactose intolerance, is propelling the growth of the probiotics market. Consumers are actively seeking natural remedies to alleviate symptoms and enhance gastrointestinal health.

• According to a report by the International Foundation for Gastrointestinal Disorders, Inc. (IFFGD), an estimated 5-10% of the global population is affected by Irritable Bowel Syndrome (IBS), with the majority of cases occurring in individuals under the age of 50. In the United States, IBS accounts for approximately 2.4 to 3.5 million physician visits annually, highlighting its significant prevalence and impact on healthcare systems.

Probiotic products are gaining traction for their efficacy in maintaining gut microbiota balance and supporting digestion. The demand for targeted probiotic strains addressing specific health issues is further increasing.

A growing preference for natural and holistic approaches to health is fueling the expansion of the probiotics market. Consumers are increasingly shifting from synthetic products to probiotics due to their perceived safety and effectiveness.

Probiotic supplements and foods are widely regarded as a natural means to support immunity, digestion, and overall well-being. This inclination toward natural health solutions have prompted manufacturers to introduce organic and clean-label probiotic products.

However, the lack of standardization and regulatory challenges across different regions is restraining the growth of the market. Inconsistent quality control, product labeling issues, and varying regulations can create consumer confusion and reduce trust. To address this challenge, companies are increasingly investing in research and development to ensure product efficacy and safety.

Several companies are collaborating with regulatory bodies to meet quality standards and obtain certifications. Additionally, some companies are adopting transparent labeling practices, providing clear information on ingredient sourcing and probiotic strains to enhance trust and adoption.

Probiotics Industry Trends

The growing focus on pet health and wellness is driving the adoption of probiotics in animal nutrition, contributing to the growth of the market. Pet owners are increasingly aware of the benefits of probiotics in improving digestion, immunity, and overall vitality in pets.

Probiotic-infused pet foods, treats, and supplements are gaining popularity, supported by veterinary recommendations and targeted marketing campaigns. The demand for natural and premium pet healthcare solutions is prompting manufacturers to invest in research and develop innovative formulations, further boosting the expansion of the probiotics market.

The increasing incorporation of probiotics into infant nutrition products is fostering the growth of the probiotics market. Parents are prioritizing products that support gut health and immunity, particularly during early developmental stages.

• In October 2023, Nestlé introduced Sinergity, a science-driven innovation in early-life nutrition. This proprietary blend combines a specific probiotic with six human milk oligosaccharides (HMOs) to promote age-appropriate infant development and deliver targeted health benefits.

Probiotic-enriched infant formulas and baby foods are gaining popularity for their ability to enhance digestive health and reduce colic and allergies. Ongoing research and advancements in pediatric probiotics are driving innovations that cater to specific age groups.

Segmentation Analysis

The global market has been segmented based on product, ingredient, end-use, distribution channel, and geography.

By Product

Based on product, the market has been segmented into probiotic food & beverages, food supplements, and animal feed. The probiotic food & beverages segment led the probiotics market in 2023, reaching a valuation of USD 46.10 billion. Probiotic-enriched foods such as yogurts, fermented drinks, and smoothies offer a convenient way for consumers to incorporate probiotics into their daily diets.

Increasing awareness of their health benefits, including improved gut health and enhanced immunity, has led to a surging demand for functional food products. Moreover, innovations in dairy-free and plant-based options are expanding the market to a broader range of dietary preferences, reinforcing the dominance of the segment.

By Ingredient

Based on ingredient, the market has been classified into bacteria and yeast. The bacteria segment secured the largest revenue share of 85.53% in 2023.

Lactic acid bacteria (LAB), including strains like Lactobacillus and Bifidobacterium, are the most commonly used in probiotic products due to their proven ability to restore gut microbiota balance and improve digestive health. These strains are also effective in treating and preventing conditions such as irritable bowel syndrome (IBS), constipation, and diarrhea. Backed by extensive research, they continue to gain consumer trust, propelling the expansion of the bacteria segment.

By End-Use

Based on end-use, the market has been divided into human probiotics and animal probiotics. The human probiotics segment is poised to grow at the highest CAGR of 7.55% through the forecast period, largely attributed to the growing awareness of the importance of gut health among consumers and its connection to overall well-being.

As people become increasingly health-conscious, the demand for probiotics, which are known to support digestive health, immunity, and mental well-being, has surged. Additionally, the surging prevalence of digestive disorders, such as irritable bowel syndrome (IBS), has led to the widespread adoption of probiotics for managing these conditions.

Probiotics Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The Asia Pacific probiotics market held a substantial share of around 39.54% in 2023, with a valuation of USD 27.82 billion. This growth is mainly fueled by the rising elderly population in the region. The growing population aged 60 and above, particularly in countries such as Japan, China, and India, is creating a robust demand for products that support healthy aging.

• According to a report from the Asian Development Bank (ADB) released in May 2024, the population of individuals aged 60 and older in developing Asia and the Pacific is expected to nearly double by 2050, reaching 1.2 billion, or roughly a quarter of the total population.

This significant demographic shift is leading to an increased demand for products that promote healthy aging, including probiotics. As older populations seek solutions to maintain digestive health, immunity, and overall well-being, probiotics are becoming an integral part of health and wellness regimens, contributing to regional market progress.

The rapid growth of e-commerce in Asia-Pacific has made probiotic products more accessible to a broader range of consumers. The convenience of online shopping, combined with the increasing availability of probiotic products through digital platforms, has bolstered regional market expansion, particularly in emerging economies.

Europe probiotics market is set to witness significant growth, registering a CAGR of 7.59% over the forecast period. European consumers are increasingly prioritizing natural, clean-label, and sustainable products. This trend is boosting the demand for probiotics that are derived from natural sources and produced with minimal environmental impact.

Companies in Europe are responding to this trend by developing probiotic products that align with these values. Furthermore, there is a notable trend toward preventive healthcare, with consumers seeking natural, preventative solutions to avoid chronic health issues.

Probiotics, known for their benefits in improving gut health, immunity, and overall well-being, are increasingly being adopted as a preventive health strategy. This shift toward proactive health management is stimulating the expansion of the Europe market.

Competitive Landscape

The global probiotics market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.

Strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, could create new opportunities for market growth.

List of Key Companies in Probiotics Market

• Group Danone 
• Nestlé 
• Lallemand Inc. 
• Yakult Honsha Co. Ltd
• BioGaia
• Probi
• Lifeway Foods, Inc.
• DuPont
• Kerry Group plc. 
• Arla Foods Ingredients Group P/S 

Key Industry Developments

• April 2024 (Partnership): Lallemand Health Solutions partnered with dsm-firmenich to introduce synergistic synbiotic solutions for early life nutrition. Combining dsm-firmenich’s human milk oligosaccharides (HMOs) with Lallemand’s probiotics, these solutions aim to promote infant health and development through synergistic benefits.
• December 2024 (Expansion): Lifeway Foods, Inc. expanded its ProBugs Organic Kefir for kids to over 250 Harris Teeter retail stores. The product will be available in popular single-serve pouches, offering flavors such as Strawnana and Goo-berry ProBugs.

The global probiotics market has been segmented as:

By Product

• Probiotic Food & Beverages
  • Dairy Products
  • Non-Dairy
  • Cereals
  • Baked Food
  • Fermented Meat
  • Dry Foods
  • Probiotic Dietary Supplements
• Food Supplements
  • Nutritional Supplements
  • Specialty Supplements
  • Infant Formula
• Animal Feed

By Ingredient

• Bacteria
• Yeast

By End-Use

• Human Probiotics
• Animal Probiotics

By By Distribution Channel

• Hypermarkets / Supermarkets
• Pharmacies / Drugstores
• Specialty Stores
• Online Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America