Gluten Free Products Market

Market Definition

The market encompasses the production, distribution, and sale of food and beverage items that are free from gluten, a protein found in wheat, barley, and rye. These products cater to individuals with celiac disease, gluten sensitivity, and those choosing gluten-free diets for health and lifestyle reasons. 

The market includes a wide range of products such as bakery goods, snacks, cereals, pasta, and ready meals. The report highlights key market drivers, major trends, regulatory frameworks, and the competitive landscape shaping the industry’s growth.

Gluten Free Products Market Overview

The global gluten free products market size was valued at USD 7.53 billion in 2024 and is projected to grow from USD 8.10 billion in 2025 to USD 14.48 billion by 2032, exhibiting a CAGR of 8.65% during the forecast period. 

The market is driven by the rising prevalence of celiac disease and gluten sensitivity, which is prompting consumers to seek safer, gluten-free dietary options. Growing awareness of digestive health and the benefits of gluten-free diets is further boosting demand across diverse age groups.

Major companies operating in the gluten free products industry are General Mills, Inc., Dr. Schär AG/S.p.A., The Hain Celestial Group, Inc., Conagra Foodservice, Inc., The Kraft Heinz Company, Genius Foods LTD, Vezlay Foods Pvt Ltd, Kellanova, Spaichinger Nudelmacher, Enjoy Life, Ecotone, Bob’s Red Mill Natural Foods, Mondelēz International, Amy's Kitchen, Inc. and Dawn Food Products, Inc.

Increasing investment in new facilities is supporting the growth of the market by expanding production capacity, enhancing operational efficiency, and ensuring consistent product quality. These advancements are helping meet rising consumer demand and supporting innovation and broader distribution.

• In April 2025, Dr. Schar USA Inc. invested USD 28 million to expand its production and office facility in Swedesboro, New Jersey, U.S. This expansion is enhancing the company’s gluten-free baking operations by improving product consistency, efficiency, and overall baking excellence.

Key Highlights:

1. The gluten free products market size was valued at USD 7.53 billion in 2024.
2. The market is projected to grow at a CAGR of 8.65% from 2025 to 2032.
3. North America held a market share of 36.44% in 2024, with a valuation of USD 2.74 billion.
4. The bakery products segment garnered USD 2.81 billion in revenue in 2024.
5. The supermarkets & hypermarkets segment is expected to reach USD 4.92 billion by 2032.
6. The market in Asia Pacific is anticipated to grow at a CAGR of 9.41% over the forecast period.

Market Driver

Rising Prevalence of Celiac Disease

The increasing prevalence of celiac disease is a significant driver of the gluten free products market. With advancements in diagnostic methods and heightened public awareness, a growing number of individuals are identifying the need to manage their health through gluten-free diets. This rising demand is prompting manufacturers to broaden their product portfolios with safe, nutritious, and appealing gluten-free alternatives.

• According to the National Library of Medicine, celiac disease affected approximately 0.5–1% of the global population in 2024.

Market Challenge

High Production Costs

High production costs associated with gluten free products pose a significant challenge in the market. Producing gluten free foods requires specialized ingredients and facilities to prevent cross-contamination, which increases operational expenses. 

Additionally, sourcing alternative grains such as quinoa, rice flour, or almond flour increases the overall cost compared to conventional wheat. These elevated costs limiting the accessibility for price-sensitive consumers and constraining widespread market adoption.

To address this challenge, companies are investing in advanced manufacturing technologies that improve efficiency and reduce waste. They are forming strategic partnerships with suppliers to secure alternative ingredients at lower costs through bulk purchasing and long-term contracts. 

Additionally, many manufacturers are optimizing product formulations to balance cost and quality, while expanding production volumes to benefit from economies of scale.

Market Trend

Advancing Gluten-Free Nutrition Options

Advancing gluten-free nutrition options is gaining traction as consumers increasingly seek healthier, allergen-friendly alternatives. Food manufacturers are focusing on improving the nutritional profile of gluten-free products by incorporating whole grains, high-protein ingredients, and fortified nutrients to meet diverse dietary needs. 

Innovations in formulation and processing technologies are enhancing taste, texture, and overall quality, making gluten-free foods more appealing and accessible.

• In November 2024, The Punjab Agricultural University (PAU), India obtained a patent for a gluten-free whole grain flour composition and food products. The invention includes food products like gluten-free flatbreads made from the developed flour blend. This development is expected to support dietary diversity and cater to the growing demand for nutritious, gluten-free alternatives in India.

Gluten Free Products Market Report Snapshot

Segmentation	Details
By Product Type	Bakery Products (Bread, Cakes, Pastries, Muffins, Cookies and Biscuits, Crackers, Others), Dairy/Dairy Alternatives (Milk Alternatives, Yogurt & Desserts), Condiments, Seasonings, Spreads (Sauces, Spreads, Seasonings), Beverages (Non-alcoholic Beverages, Alcoholic Beverages), Others
By Distribution Channel	Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation:

• By Product Type (Bakery Products, Dairy/Dairy Alternatives, Condiments, Seasonings, Spreads, Beverages, Others): The bakery products segment earned USD 2.81 billion in 2024 due to increasing health awareness and lifestyle changes.
• By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers,  ): The supermarkets & hypermarkets segment held 38.33% of the market in 2024, due to their extensive reach, convenience, and ability to offer a wide variety of gluten-free products under one roof.

Gluten Free Products Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

North America accounted for 36.44% share of the gluten free products market in 2024, with a valuation of USD 2.74 billion. This dominance is driven by a strategic acquisitions and facility expansions that are strengthening regional production capabilities and brand portfolios.  This partnership leads to diversify offerings and meet rising consumer demand for clean-label, allergen-free products. 

Additionally, significant investments by key players in facility expansions are enhancing manufacturing efficiency, consistency, and capacity. These developments are improving supply chain reliability and allowing for innovation in high-protein, gluten-free ingredients. The region’s strong regulatory framework and growing consumer awareness are supporting market expansion.

• In October 2024, Bay State Milling expanded its operations with the acquisition of Montana Gluten Free. This strengthens the company’s position in the gluten-free food ingredients market and brings its total number of milling and processing facilities to 13 across the U.S. and Canada. The Montana facility specializes in SowNaked Mindfully Farmed Oats, a non-GMO hulless oat variety with 40% more protein than conventional oats.

The gluten free products industry in Asia Pacific is set to grow at a robust CAGR of 9.41% over the forecast period. Government initiatives promoting gluten-free grains are encouraging local production and innovation, helping address the dietary needs of gluten-sensitive populations. 

The expansion of e-commerce and modern retail channels is significantly improving product accessibility across urban and semi-urban areas. Additionally, growing health consciousness and changing urban lifestyles are shifting consumer preferences toward gluten-free alternatives, thereby driving market growth. 

• In August 2023, the Indian Ministry of Food Processing Industries (MoFPI) implemented the Production Linked Incentive Scheme for Food Processing Industry for Millet-Based Products (PLISMBP). The scheme will be active till 2027 with a financial outlay of USD 96 million. It aims to encourage the production, processing, and value addition of millet-based products while increasing millet consumption across India.

Regulatory Frameworks

• In the U.S., the Food and Drug Administration (FDA) is the primary regulatory authority for gluten-free products. The FDA mandates that foods labeled "gluten-free" must contain less than 20 parts per million (ppm) of gluten.
• In the UK, European legislation regulate gluten-free products. Legislation mandate that food labels "gluten-free" must contain less than 20 parts per million (ppm) of gluten.
• In India, the Food Safety and Standards Authority of India (FSSAI) is the regulatory body for gluten-free products. The FSSAI sets standards and regulations for all food products, including gluten-free options. FSSAI guidelines specify that products labeled as "gluten-free" must contain less than 20 parts per million (ppm) of gluten.

Competitive Landscape

Major players in the gluten free products market are expanding their portfolios through acquisitions of specialized gluten-free manufacturers to enhance production capabilities and product diversity. They are investing in facilities with large-scale production capacities to meet rising demand. Moreover, collaborations and strategic partnerships with innovative startups allowing companies to leverage new technologies and product lines.

• In February 2024, Grupo Bimbo SAB de CV acquired Amaritta Food SL, a gluten-free bread manufacturer that operates a 2,000-square-meter facility free from 13 allergens and capable of producing 10 million gluten-free units.The acquisition aims to enhance Bimbo’s research and development expertise, leverage Amaritta’s specialized technology, and capitalize on the growing demand for gluten-free products.

List of Key Companies in Gluten Free Products Market:

• General Mills, Inc
• Schär AG/S.p.A.
• The Hain Celestial Group, Inc.
• Conagra Foodservice, Inc.
• The Kraft Heinz Company.
• Genius Foods LTD
• Vezlay Foods Pvt Ltd
• Kellanova
• Spaichinger Nudelmacher
• Enjoy Life.
• Ecotone
• Bob’s Red Mill Natural Foods
• Mondelēz International
• Amy's Kitchen, Inc.
• Dawn Food Products, Inc.

Recent Developments (M&A/Partnerships/Agreements/Product Launch)

• In January 2024, English Bay Blending and Fine Chocolates acquired the Kinnikinnick Foods, a leading producer of gluten-free baked goods. This enables English Bay to expand its core product porfolio of protein bars, chocolate, and dry blends by adding gluten-free bakery products.