Endpoint Security Market

Market Definition

The market focuses on protecting end-user devices such as desktops, laptops, smartphones, tablets, and servers from malicious threats and unauthorized access. It include antivirus software, firewalls, intrusion detection prevention systems, endpoint detection and response (EDR), and advanced threat protection tools.

These solutions enable real-time threat detection, response, and compliance in remote and distributed environments. The report highlights key market drivers, major trends, regulatory frameworks, and the competitive landscape shaping industry growth.

Endpoint Security Market Overview

The global endpoint security market size was valued at USD 25.62 billion in 2024 and is projected to grow from USD 27.01 billion in 2025 to USD 41.21 billion by 2032, exhibiting a CAGR of 6.22% during the forecast period. 

Market growth is driven by the growing use of mobile and IoT devices in workplaces, leading to a rise in vulnerable endpoints. This increased connectivity results in the risk of cyberattacks, prompting organizations to strengthen endpoint security. The rising adoption of cloud computing is fueling demand for endpoint security solutions that secure data and applications across hybrid and multi-cloud environments.

Major companies operating in the endpoint security industry are CrowdStrike Inc., Sophos Ltd., SentinelOne, Zoho Corporation Pvt. Ltd, Bitdefender, Trend Micro Incorporated, Palo Alto Networks, Musarubra US LLC, AO Kaspersky Lab, McAfee, LLC, ESET, spol. s r.o., Open Text Corporation, Check Point Software Technologies Ltd, Cisco Systems, Inc, and Cynet.

The growing complexity and sophistication of cyber threats are highlighting the need for innovation in AI-powered security solutions. These advanced technologies enable real-time detection, analysis, and response to emerging threats such as deepfakes, AI-driven scams, and other forms of cyberattacks that traditional methods often fail to address. 

By leveraging machine learning algorithms and behavioral analytics, AI-powered security tools enhance both the accuracy and speed of threat identification, helping organizations stay ahead of evolving attacks.

• In August 2024, McAfee launched the McAfee Deepfake Detector, an AI-powered tool designed to identify deepfake videos and address AI-driven misinformation. Developed in collaboration with Lenovo, the tool is integrated into select Lenovo AI PCs to provide enhanced protection against emerging AI-based threats.

Key Highlights:

1. The endpoint security market size was recorded at USD 25.62 billion in 2024.
2. The market is projected to grow at a CAGR of 6.22% from 2025 to 2032.
3. North America held a market share of 36.73% in 2024, with a valuation of USD 9.41 billion.
4. The solutions segment garnered USD 14.94 billion in revenue in 2024.
5. The cloud-based segment is expected to reach USD 22.38 billion by 2032.
6. The small and medium-sized enterprises (SMEs) segment is anticipated to grow at a CAGR of 6.84% over the forecast period.
7. The BFSI segment held a share of 35.79% in 2024.
8. Asia Pacific is anticipated to grow at a CAGR of 6.83% through the projection period.

Market Driver

Rising Incidence of Cyberattacks

The growing frequency of cyberattacks is fueling the growth of the market. Organizations are increasingly adopting advanced protection tools to secure endpoint devices against ransomware, phishing, and advanced persistent threats. 

Vulnerabilities in remote and hybrid work environments have made endpoints primary targets. In response, companies are investing in advanced endpoint protection tools that offer real-time threat detection, automated response, and continuous monitoring.

• According to the FBI’s 2023 Internet Crime Report, the IC3 received 880,418 complaints, marking a nearly 10% increase from 2022, Reported losses exceeded USD 12.5 billion, reflecting a 22% rise year-over-year.

Market Challenge

Complexity in Managing Diverse Device Ecosystems

The endpoint security market faces challenges due to growing complexity of diverse device ecosystems. Organizations are increasingly operating in environments with a wide range of endpoints, including PCs, smartphones, tablets, and IoT systems. 

Each platform has distinct security requirements and update protocols, making it difficult to implement uniform protection. This diversity complicates policy enforcement, monitoring, and threat response, particularly in large or decentralized enterprises, increasing the risk of security gaps and breaches.

To address this challenge, companies are adopting unified endpoint management (UEM) platforms that integrate security and device management across all operating systems. 

These solutions provide centralized visibility, policy enforcement, and automated patch management for multiple device types. Additionally, they are leveraging cloud-based endpoint security tools with cross-platform compatibility and AI-driven threat detection.

Market Trend

Rising Demand for Cloud-Based and Mobile Security Solutions

Surging demand for cloud-based and mobile security solutions is transforming the market as organizations increasingly rely on mobile devices and remote work. 

These solutions offer scalable, flexible protection that can be deployed quickly across diverse environments, enabling continuous monitoring and real-time threat detection. This enhances efficiency, reduces complexity, and improves responsiveness against evolving cyber threats targeting mobile and cloud-connected endpoints.

• In June 2024, Kaspersky launched updated iOS and Android mobile apps with new features such as a Security Scan button, Private Browsing extension for Safari, and Siri Shortcut integration for VPN control. These updates focus on improving security, privacy, and usability, highlighting the growing importance of robust mobile endpoint protection amid rising mobile web usage.

Endpoint Security Market Report Snapshot

Segmentation	Details
By Component	Solutions (Antivirus/Antimalware, Endpoint Protection Platform (EPP), Endpoint Detection and Response (EDR), Extended Detection and Response (XDR), Others), Services (Managed Security Services (MSS), Professional Services, Support and Maintenance Services)
By Deployment Mode	Cloud-based, On-premises
By Organization Size	Large Enterprises, Small and Medium-sized Enterprises (SMEs)
By Industry Vertical	BFSI, IT & Telecommunications, Government and Defense, Healthcare and Life Sciences, Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation

• By Component (Solutions (Antivirus/Antimalware, Endpoint Protection Platform (EPP), Endpoint Detection and Response (EDR), Extended Detection and Response (XDR), Others), and Services (Managed Security Services (MSS), Professional Services, Support and Maintenance Services)): The solutions segment earned USD 14.94 billion in 2024, mainly due to rising demand for comprehensive threat detection and prevention tools.
• By Deployment Mode (Cloud-based and On-premises): The cloud-based segment held a substantial share of 53.52% in 2024, mainly fueled by its scalability, ease of deployment, and remote management capabilities.
• By Organization Size (Large Enterprises and Small and Medium-sized Enterprises (SMEs)): The large enterprises segment is projected to reach USD 21.61 billion by 2032, owing to increasing cybersecurity investments to protect complex IT infrastructures.
• By Industry Vertical (BFSI, IT & Telecommunications, Government and Defense,Healthcare and Life Sciences and Others ): The healthcare and life sciences segment is anticipated to grow at a CAGR of 8.52% over the forecast period, mainly propelled by increased regulatory compliance and the critical need to protect sensitive patient data.

Endpoint Security Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The North America endpoint security market accounted for a share of around 36.73% in 2024, valued at USD 9.41 billion. This dominance is attributed to advanced technological infrastructure and a high adoption rate of sophisticated cybersecurity solutions. 

The presence of large enterprises and government organizations boosts demand for comprehensive protection across diverse IT environments. Additionally, Continuous innovation is enabling organizations to enhance operational efficiency and maximize return on cybersecurity investments.

• In February 2025, Sophos acquired Secureworks, establishing itself as a major pure-play cybersecurity provider of managed detection and response  services. This acquisition enhances Sophos’ security operations platform with extensive built-in integrations for adaptive protection, detection, and response, enabling improved operational efficiency and cybersecurity ROI. It also strengthens Sophos X-Ops’ threat intelligence and security services capabilities, bolstering its global operations and advisory capabilities.

The Asia-Pacific endpoint security industry is set to grow at a robust CAGR of 6.83% over the forecast period. This growth is fueled by rapid digital transformation across industries and rising adoption of cloud technologies. 

Expanding internet penetration and mobile device usage are broadening the attack surface, prompting organizations to invest in advanced security solutions. Additionally, rising cyber threats and stringent data protection regulations are driving businesses to strengthen their cybersecurity posture.

• In February 2025, Bitdefender acquired the BitShield division managing its solution distribution in Malaysia and Brunei. This move strenghthens Bitdefender’s presence in the rapidly growing Asia-Pacific cybersecurity market and supports its strategy to address multi-cloud security challenges with localized, regulation-compliant solutions.

Regulatory Frameworks

• In the U.S., the Department of Homeland Security (DHS) is responsible for protecting the nation's critical infrastructure and responding to cyberattacks.
• In the UK, the National Cyber Security Centre (NCSC) sets and enforces cybersecurity standards, conducts assessments, and supports incident response.
• In India, the Indian Computer Emergency Response Team (CERT-In) serves as the central authority for cyber security incident response and provides guidance on security practices.

Competitive Landscape

In the endpoint security market, major players are focusing on enhancing their platforms by integrating advanced security posture management capabilities. They are enabling continuous risk assessment and real-time threat detection for applications to address the expanding cloud footprint. 

With the increasing complexity of hybrid cloud environments and the rise of identity-based attacks, players are prioritizing unified solutions that offer comprehensive protection across on-premises and cloud ecosystems, helping organizations manage evolving cyber risks more effectively.

• In November 2024, CrowdStrike acquired Adaptive Shield, a provider of SaaS security posture management. The integration of Adaptive Shield’s capabilities into the CrowdStrike Falcon platform enhances its ability to continuously assess SaaS application security, manage risks, and detect and respond to threats in SaaS environments.

List of Key Companies in Endpoint Security Market:

• CrowdStrike Inc.
• Sophos Ltd.
• SentinelOne
• Zoho Corporation Pvt. Ltd
• Bitdefender
• Trend Micro Incorporated
• Palo Alto Networks
• Musarubra US LLC
• AO Kaspersky Lab
• McAfee, LLC
• ESET, spol. s r.o.
• Open Text Corporation
• Check Point Software Technologies Ltd
• Cisco Systems, Inc

Recent Developments (M&A)

• In May 2024, OpenText Corporation acquired Pillr, a cloud-native platform from Novacoast, Inc, to strengthen its cybersecurity portfolio. The integration of Pillr’s advanced threat hunting, monitoring, and response capabilities addresses skill shortages and alert fatigue among managed service providers (MSPs).
• In April 2024, Bitdefender launched its startup funding program, Bitdefender Voyager Ventures (BVV), to support early-stage companies in cybersecurity, data analytics, automation, and artificial intelligence. The program offers financial backing and access to Bitdefender’s technologies to accelerate innovation in endpoint protection and threat detection.