Consumer Packaging Market

Market Definition

The market involves the production and distribution of packaging used for consumer-facing products such as food, beverages, cosmetics, and household goods. It ensures product protection, enhances shelf appeal, and communicates essential information. 

Common uses include packaging for groceries, personal care items, electronics, and pharmaceuticals, aiming to meet both functional and marketing needs in retail environments. The report outlines the primary drivers of market growth, along with an in-depth analysis of emerging trends and evolving regulatory frameworks shaping the market.

Consumer Packaging Market Overview

The global consumer packaging market size was valued at USD 701.2 million in 2024 and is projected to grow from USD 732.4 million in 2025 to USD 1026.5 million by 2032, exhibiting a CAGR of 4.94% during the forecast period. 

The market is growing due to rising demand for convenient, sustainable packaging. The adoption of smart packaging with QR codes enhances consumer engagement, provides product information, supports recycling, and improves supply chain tracking, combining functionality with environmental sustainability.

Major companies operating in the consumer packaging industry are Nestlé, Unilever, Amcor plc, Berry Global Inc., PepsiCo, Procter & Gamble, Tyson Foods, Inc., Ball Corporation, Coca‑Cola, L’Oréal S.A., Mondi, Huhtamäki Oyj, Crown, DS Smith, and Graphic Packaging International, LLC.

The market is growing due to the rapid expansion of global e-commerce, which drives demand for protective, durable, and efficient packaging. 

Online orders require packaging that safeguards products during shipping, enables easy handling, and supports hassle-free returns. Manufacturers are focusing on creating sustainable, space-saving, and visually appealing solutions to reduce damage and enhance the customer experience. 

• In October 2024, Thimm developed custom e-commerce packaging for Mytheresa to enhance the luxury unboxing experience. Featuring high-quality printed interiors, pre-attached greeting cards, and tape-free sealing, the packaging offers eleven sizes for high efficiency in assembling and optimal fit. This solution supports Mytheresa’s sustainability goals while reinforcing its premium brand presentation and customer satisfaction.

Key Highlights:

1. The consumer packaging market size was recorded at USD 701.2 million in 2024.
2. The market is projected to grow at a CAGR of 1026.5% from 2025 to 2032.
3. Asia Pacific held a market share of 38.12% in 2024, with a valuation of USD 267.3 million.
4. The plastic segment garnered USD 251.7 million in revenue in 2024.
5. The rigid packaging segment is expected to reach USD 392.3 million by 2032.
6. The personal care & cosmetics segment is anticipated to witness the fastest CAGR of 6.15% during the forecast period.
7. Europe is anticipated to grow at a CAGR of 4.95% during the forecast period.

Market Driver

Growing Demand for Packaged Food and Beverages

The market is expanding due to the increasing demand for packaged food and beverages, driven by changing consumer lifestyles and increasing preferences for convenience. Moreover, increasing consumer priority for product safety and sustainability is prompting manufacturers to adopt innovative packaging that reduces plastic use. 

Additionally, the need for functional, recyclable solutions that meet food safety standards is rising, especially in frozen and ready-to-eat segments. These factors are driving the growth of the market globally.

• In February 2025, Huhtamaki launched ProDairy, a recyclable single-coated paper cup designed for yogurt and dairy products. It offers less than 10% plastic content to meet stringent food safety standards while remaining fully recyclable. ProDairy features advanced rim and seam sealing technologies and a proprietary varnish for moisture resistance with high performance and reduced environmental impact.

Market Challenge

Rising Raw Material Costs

A key challenge in the consumer packaging market is the rising raw material costs, which increase production expenses and reduce profit margins. Prices for key materials like plastics, paper, and metals fluctuate due to supply constraints, geopolitical issues, and inflation. 

To address this, companies are actively investing in R&D to develop sustainable and cost-effective materials, optimizing packaging designs to use fewer resources, and improving supply chain efficiency. Additionally, key players are adopting recycled content and exploring innovative composites to balance cost management with environmental goals.

Market Trend

Integration of Smart Packaging with QR Codes

The market is increasingly adopting smart packaging integrated with QR codes to enhance consumer engagement and provide detailed product information. This technology enables easy access to recycling instructions, authenticity verification, and promotional content, improving transparency and customer experience.

Additionally, the integration of QR codes supports supply chain tracking and contributes to waste reduction, highlighting the evolving role of packaging from mere protection to an active medium for consumer communication and sustainability efforts.

• In November 2024, Metsä Board launched QR codes on pallet and reel labels to simplify recycling for packaging materials in product deliveries. The codes link to an app providing detailed recycling instructions, helping customers reduce waste and support local circular economies.

Consumer Packaging Market Report Snapshot

Segmentation	Details
By Material	Plastic, Paper & Paperboard, Glass, Metal (Aluminum, Tin), Others (Bioplastics, Wood, etc.)
By Packaging Type	Flexible Packaging, Rigid Packaging
By End-use Industry	Food & Beverage, Personal Care & Cosmetics, Healthcare, Household Products, Others (Electronics, Stationery, etc.)
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation:

• By Material (Plastic, Paper & Paperboard, Glass, Metal (Aluminum, Tin), Others (Bioplastics, Wood, etc.)): The plastic segment earned USD 251.7 million in 2024 due to its versatility, cost-effectiveness, and widespread use in flexible and rigid consumer packaging applications.
• By Packaging Type (Flexible Packaging, Rigid Packaging): The rigid packaging segment held 56.09% of the market in 2024, due to its superior product protection, durability, and suitability for high-value and fragile consumer goods.
• By End-use Industry (Food & Beverage, Personal Care & Cosmetics, Healthcare, and Household Products): The food & beverage segment is projected to reach USD 315.5 million by 2032, due to increasing demand for convenient, safe, and sustainable packaging solutions in response to evolving consumer preferences.

Consumer Packaging Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and SouthAmerica.

Asia Pacific consumer packaging market share stood at around 38.12% in 2024 in the global market, with a valuation of USD 267.3 million. Rapid urbanization and population growth in Asia-Pacific are significantly increasing the demand for packaged goods, particularly in fast-growing economies like India and China. 

This surge is driving continuous innovation in packaging formats to meet diverse consumer needs. Simultaneously, strong government support and investment in sustainable packaging solutions are accelerating the shift toward recyclable and biodegradable materials. 

These initiatives are fostering the development of advanced packaging technologies, positioning the region as a global leader in both volume and innovation within the market.

• In April 2025, the Indian Ministry of Health and Family Welfare reported that the Food Safety and Standards Authority of India (FSSAI) hosted a major consultation in Mumbai with over 1,500 stakeholders. The event focused on promoting eco-friendly, recyclable, and biodegradable packaging in the food sector. It also introduced rPET usage guidelines and a logo system to align with global standards and boost consumer awareness.

Europe is poised for significant growth at a CAGR of 4.95% over the forecast period. The consumer packaging industry in Europe is expanding due to rising demand for sustainable packaging, driven by strict environmental regulations and growing consumer preference for eco-friendly products. 

Companies are increasingly adopting recyclable materials to comply with these standards. Additionally, the rapid growth of e-commerce is creating demand for durable and protective packaging to ensure product safety during delivery. These factors are prompting innovation in packaging design and materials, contributing to the overall growth of the market across the region.

• In January 2025, The Food and Beverage Carton Alliance (FBCA) was formed by merging ACE and EXTR:ACT, two European groups promoting beverage cartons as sustainable packaging. FBCA aims to establish a global collaboration among manufacturers and suppliers to promote sustainable packaging practices, strengthen food security, minimize waste, and support the transition to low-carbon circular economies.

Regulatory Frameworks

• In the U.S., the Food and Drug Administration (FDA) regulates packaging and labeling for food, drugs, cosmetics, and medical devices. The Federal Trade Commission (FTC) oversees packaging and labeling for other consumer products like apparel and textiles.
• In India, the Food Safety and Standards Authority of India (FSSAI) oversees consumer packaging for food products, enforcing regulations such as the Food Safety and Standards (Packaging and Labelling) Regulations, 2011 to ensure safety, quality, and proper labeling standards.
• In Europe, consumer packaging is regulated by the European Food Safety Authority (EFSA) for food-related packaging, while the European Chemicals Agency (ECHA) oversees safety standards for packaging materials. Additionally, the European Commission sets regulations on packaging waste and environmental impact.

Competitive Landscape

Key players in the consumer packaging market are actively employing strategies such as mergers and acquisitions, along with launching new products to expand their market presence. These companies focus on combining resources through acquisitions to enhance their portfolio and geographic reach. 

Simultaneously, they introduce innovative packaging solutions to meet evolving consumer demands and regulatory requirements. Such strategic moves are shaping the competitive landscape and positioning these organizations to capture greater market share across diverse sectors.

• In November 2024, Amcor and Berry Global Group agreed to merge in an all-stock deal, with Amcor shareholders owning 63% and Berry shareholders 37% of the combined entity. This union creates a global leader in consumer and healthcare packaging, offering expanded flexible films, containers, and closures. The combined company aims to enhance innovation, accelerate growth, and address sustainability challenges.

List of Key Companies in Consumer Packaging Market:

• Nestlé
• Unilever
• Amcor plc
• Berry Global Inc.
• PepsiCo
• Procter & Gamble
• Tyson Foods, Inc.
• Ball Corporation
• Coca‑Cola
• L’Oréal S.A.
• Mondi
• Huhtamäki Oyj
• Crown
• DS Smith
• Graphic Packaging International, LLC

Recent Developments (M&A/Partnerships/New Product Launch)

• In May 2025, ProAmpac partnered with ScottsMiracle-Gro to launch PRO-EVO Recyclable SOS Bags for the O.M. Scott & Sons lawn care products. This fiber-based, curbside-recyclable packaging offers durability and enhanced moisture protection, supporting sustainable practices while ensuring product safety.
• In January 2025, AeroFlexx partnered with Chemipack Sp. z o.o. to implement its advanced filling technology at Chemipack’s facility in Poland, enabling efficient production of sustainable liquid packaging. This collaboration combines Chemipack’s manufacturing capabilities with AeroFlexx’s innovative packaging solutions to meet Europe’s increasing demand for eco-friendly liquid packaging.
• In October 2024, SIG launched the SIG Terra RecShield D bag-in-box package for post-mix beverages, earning APR Design recognition for meeting top recyclability standards. The package features a durable laminate and innovative fitment ensuring over 99.8% product evacuation. Third-party testing confirmed full recyclability within North America, reinforcing SIG’s commitment to sustainable, circular packaging solutions in the food and beverage industry.
• In June 2024, Sonoco Products Company announced its acquisition of Eviosys, a leading European metal packaging manufacturer, for approximately USD 3.9 billion. This strategic move positions Sonoco as the global leader in metal food can and aerosol packaging, leveraging Eviosys’s strong commercial momentum and expanding its footprint across 17 countries.
• In June 2024, Swiss Food & Nutrition Valley, Nestlé, and Tetra Pak brought together over 60 Swiss and European stakeholders in Bern to advance sustainable packaging. The initiative focused on fostering technical collaboration across sectors to develop recyclable and reusable materials, influencing market players by driving innovation, aligning regulatory priorities, and accelerating adoption of circular packaging solutions.