Oral Care Products Market Poised to Hit USD 66.94 Billion by 2031, Driven by Growing Awareness of Dental Health

As per the report published by Kings Research, the global Oral Care Products Market was valued at USD 48.48 billion in 2023. The market is projected to reach USD 66.94 billion by 2031, growing at a CAGR of 4.18% from 2024 to 2031.

Consumers are increasingly looking for oral care products that offer preventive and therapeutic benefits. This includes products designed to address specific oral health concerns, such as sensitivity, gum health, and enamel protection. These specialized oral care products are gaining popularity as consumers become more aware of the importance of maintaining good oral hygiene.

Sensitivity toothpaste, for instance, is sought after by those who experience discomfort when consuming hot or cold foods and beverages. Similarly, gum health products are favored by individuals seeking to prevent gum disease and maintain oral health. Enamel protection toothpaste is another highly preferred product, as it helps strengthen and protect tooth enamel from erosion and decay.

Furthermore, the integration of smart technologies into oral care devices, such as smart toothbrushes and interactive apps, continues to gain traction. These devices often provide real-time feedback on brushing habits and promote a more personalized oral care experience. In recent years, the market for oral care products has seen a significant surge in popularity.

With advancements in technology, these devices have become more accessible and affordable to a wider range of consumers. As a result, an increasing number of people are turning to these smart devices to enhance their oral hygiene routine and take control of their dental health.

Key Insights

• By product type, the toothbrush segment registered a significant revenue share of 51.65% in 2023.
• By application, the home segment accounted for a significant revenue share of 55.65% in 2023.
• Based on region, Asia-Pacific held the largest market share of 37.25% in 2023.

Unilever Launches New Campaign in Asia to Help Fight Tooth Loss

March 2022: Unilever oral care brands initiated a campaign in Asia titled 'Don't Wait Until It's Too Late #TalkToADentist' with the aim of addressing the issue of unequal access to dental services and combating avoidable tooth loss.

Increasing Awareness of Dental Health to Boost Oral Care Products Market Growth

Growing awareness about the importance of oral health and hygiene, driven by educational campaigns and initiatives by dental professionals, is a significant driver boosting the oral care products market expansion. As people become more informed about the potential risks and consequences of neglecting oral health, they are increasingly seeking a wide range of oral care products to maintain a clean and healthy mouth.

Dental professionals play a crucial role in educating the public about the benefits of using these products, thereby leading to increased demand. Additionally, the rise in disposable income and improved living standards in many countries have contributed to the expansion of the oral care products market as consumers are willing to invest in their overall well-being.

Growing Demand for Natural & Organic Ingredients to Drive Market Growth

Opportunities for market growth lie in the continuous development of innovative oral care products, including those with natural and organic ingredients, personalized formulations, and solutions targeting specific oral health issues. With the increasing demand for eco-friendly and sustainable products, natural and organic oral care products have gained significant popularity in recent years. Consumers are becoming more conscious of the ingredients they consume and are seeking products that are gentle yet effective in maintaining oral health.

Additionally, the rise of personalized formulations allows individuals to address their unique oral health concerns, providing tailored solutions for issues such as sensitivity, gum disease, or teeth whitening. The future of the oral care products market depends on meeting these evolving consumer needs and delivering effective solutions that cater to specific oral health problems.

Asia Pacific to Dominate the Market with a CAGR of 3.48% Over 2024-2031

Based on regional analysis, the global oral care products market is classified into North America, Europe, Asia Pacific, MEA, and Latin America. Asia Pacific dominated the market, accounting for USD 18.06 billion in 2023. 

The growth of the oral care products market in Asia Pacific can be attributed to several factors. The increasing awareness of oral hygiene and the importance of maintaining oral health has led to a surge in demand for oral care products in the region. Additionally, the rising disposable income and changing lifestyles of consumers have played a significant role in driving domestic market growth. Moreover, the presence of a large population base in countries such as China and India has created a vast consumer market for oral care products, further boosting regional industry revenue.

Companies Focus On New Product Launches and Collaborations to Fulfill Consumer Demands

The global oral care products market is consolidated with key players such as Colgate-Palmolive Company, Procter & Gamble, Unilever, Church & Dwight Co., Inc., Henkel, AG & Co. KGaA, Sunstar Group, Koninklijke Philips N.V., Amway, Tom's of Maine, Inc., and DENTAID. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position.