Growing Popularity of Different Diets to Promote Dairy Alternatives Sales
What is a dairy alternative?
Many people are switching to dairy alternatives for a variety of reasons, including improved health and reduced environmental impact. One issue that people face when giving up dairy is figuring out how to replace everyday dairy products. Dairy substitutes are used in dairy-free or lactose-free foods and beverages. These foods are especially suitable for lactose-intolerant people.
The global dairy alternatives market was worth USD 21.2 billion in 2021 and is expected to grow to USD 56.2 billion by 2028. The health benefits of dairy free alternatives have led to their widespread use in a variety of applications around the world. Changing lifestyles, rising health awareness, an increase in lactose allergies, and expanding application sectors are some of the factors driving market growth.
What led to the huge influx in demand?
Plant-based dairy alternatives' nutritional benefits, such as lower cholesterol levels, improved cardiovascular health, and diabetes control, have led to an increase in their consumption. Soy milk is popular because it is high in omega-3 fatty acids, protein, and fiber. It contains isoflavones, which are anti-estrogenic and anticancer.
Dairy-alternative milks typically contain fewer calories, less fat (except for coconut-based milk), more water (for better hydration), and some products are fortified with additional vitamins and nutrients. Dairy alternatives with low carbohydrate and fat content aid in fat loss. Such nutritional advantages help to drive the growth of the dairy alternatives market.
Lactose-intolerant consumers drive the market for dairy alternatives. Furthermore, there is a growing perception among general consumers that alternatives to dairy products are healthier alternatives to traditional dairy. Lactose intolerance is caused by a lack of lactase, an enzyme that breaks down lactose. After infancy, nearly 65% of the human population has a reduced ability to digest lactose.
Plant milk and milk products are expected to have a larger market share and faster growth rates than their conventional dairy counterparts in the coming years as veganism becomes more popular. The growing popularity of flexitarian, vegetarian, and vegan lifestyles would drive sales of plant-based dairy substitutes even higher. This trend, combined with rising health, animal welfare, and environmental concerns, may limit the dairy sector's revenue performance.
Furthermore, such products must establish effective market penetration, as well as economies of scale, so that they are not only widely available and affordable, but also available at all sales points where dairy products are typically marketed.
Are dairy alternatives good for you?
It's critical to understand that just because something is plant-based doesn't mean it's healthy. People should always read the labels of dairy alternatives to look for any added ingredients or other factors that may affect the food's nutritional value. While many products can mimic the flavor of a food or replace a dairy product in baking, consumers should ensure that they are still meeting their nutritional requirements.
People have begun to shift toward more nutritious and healthier versions of food products as their lifestyles have changed. As consumers seek quick and easy healthy options, fast food is expected to become increasingly differentiated from junk food. Identifying naturally high nutritional value products may represent a significant opportunity for suppliers and manufacturers. Aside from these, rising disposable incomes are fueling today's demand for convenient, healthy, and highly nutritious products.
There are probably more dairy alternatives available now than ever before. While these items are available in stores, some homemade alternatives may be just as tasty and contain fewer additives.