• Stacy Lawlor

Global Feminine Hygiene Products Market Size to grow USD 54.5 Bn in 2028

Feminine Hygiene Products Market

The Global Feminine Hygiene Products Market Size was valued at USD 37.2 Bn in 2021. The market is projected to grow USD 54.5 Bn in 2028, at a CAGR of 5.2%. Feminine hygiene products come under personal care products for different uses including during vaginal discharge, menstruation, and other bodily functions related to the vagina.

Global Feminine Hygiene Products Market Size

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Growing awareness of personal hygiene among women coupled with a preference for using simple and convenient sanitary goods has resulted in a growing demand for feminine hygiene products across the world. Rising female workforce, rapid urbanization, increasing female literacy, and women empowerment are expected to boost the growth of the feminine hygiene products market across the market. There is a lot more potential in untapped market like rural areas as there are limited penetration of menstrual products and less awareness of feminine hygiene products. In many economies, the increasing demand for feminine hygiene to be considered a fundamental requirement. In many low-income economies, the cost of hygiene goods is too high, however millions of women are unable to purchase these products, resulting in a lack of education as a result of dropout. Women in rural areas, for example, might benefit from better understanding about feminine hygiene and the products accessible.

Several governments and NGOs are taking initiatives to promote the use of feminine hygiene products among the underprivileged and rural women population as well as to manufacture and distribute sanitary pads at affordable costs which is creating a positive outlook for the market. Awareness for personal hygiene among women is growing as a result of different government programs and an introduction of social media campaigns. These campaigns and efforts help to increase awareness and acceptance of feminine hygiene products. The COVID-19 pandemic has severely hampered access to feminine hygiene products, according to a survey done by the Menstrual Health Alliance India. According to the survey, societal distancing norms and restrictions forced over 82 percent of feminine hygiene product firms to halt operations in India. The supply of these products, particularly disposable and reusable sanitary pads, in rural areas has become curtailed as production has become constrained. Due to the lack of public transportation and mobility constraints imposed by the lockdown, consumers who could previously access products at local markets were unable to do so. Because of the COVID-19 epidemic, most governments throughout the world imposed tight lockdown measures on consumer goods manufacturing enterprises, requiring most plants to shut down or operate with a reduced workforce. With the outbreak of the lockdown, this caused enormous interruptions in the supply and distribution chain for sanitary napkins, hampering sales of the products under investigation. However, because feminine hygiene products are classified as necessary items, production and sales of these products quickly normalized, stabilizing the market analyzed until 2020.

feminine hygiene products market

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The disposable segment dominated the global feminine hygiene products market share is expected to continue during the forecast period owing to the availability in the market and cost friendly. Based on the product type, the market is categorized into sanitary pads/napkins, menstrual cups, panty liners, tampons, disposable razors and blades & others. The sanitary pads/napkins segment is dominating the market share owing to easy availability and customer preference. The supermarkets/hypermarkets segment is dominating the market share owing to the easy availability and a layer of trust built on offline buying. However, the online segments are registering the highest growth rate in forecasted years owing to the discounts and offers offered from e-commerce channels and rising huge sales from the outbreak of Covid-19 pandemic. Asia Pacific region is expected to dominate the market share owing to the rising population of women across India and China along with the inclination towards maintaining personal hygiene is expected to drive the global feminine hygiene products market.

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