• Olivia

Extensive Consumption of Beverages by Millenials to Propel Beverage Cans Industry

What are Beverage Cans?

The portability and convenience of beverage cans are highly valued. They are lightweight and durable, making them ideal for active lifestyles where accidental breakage is unlikely. Metal cans also provide a strong barrier against light and oxygen, which can affect a drink's flavor and freshness. Additionally, beverage cans chill faster than other materials, allowing customers to enjoy their beverage sooner.

Beverage Cans Market

The industry is large enough that it is already worth USD 28.4 billion in 2021 and is expected to grow to USD 37.2 billion by 2028. Beverage cans have a large, printable surface area that acts as a 360-degree billboard for brands on shelves, which other packaging formats typically do not have. Furthermore, high definition printing allows brands to directly depict intricate designs and strong, bold colors on the aluminum can, increasing consumer interaction with the package while communicating a distinct identity.

Can bodies are typically made from a single piece of aluminum or steel drawn into a cup, punched, and ironed together to form a simple can body. The top portion of the can body is then necked, which means it is trimmed to a smaller diameter.

Beverage can ends (also known as lids) are always made of aluminum alloy and pressed from a slightly heavier and thicker mix of aluminum than the can body. In addition, the pull tabs on the can ends are pressed on individually. Despite the fact that all beverage cans now have two pieces (body and end), this was not always the case. Cans used to be made up of three parts: a top (end), a bottom, and a rolled, soldered, or welded cylinder.

Why Beverage Cans?

Aluminum cans help to keep drinks fresh for a long time. Aluminum cans are completely resistant to oxygen, sunlight, moisture, and other pollutants. They are corrosion-resistant, do not rust, and have one of the longest shelf lives of any packaging.

As aluminum cans are the most valuable box in the bin, they are the most recycled beverage container today. 70% of the metal in a typical can is recycled. It can be recycled indefinitely in a true closed-loop recycling system, whereas glass and plastic are typically down-cycled into items such as carpet fiber or landfill liners.

The rising demand for non-carbonated beverages in the United States and Europe is propelling this industry forward. Also, as many countries around the world try to reduce or eliminate plastic consumption, beverage cans are an excellent alternative to plastic packaging.

Scope of Beverage Cans

Due to the increased demand for alcoholic beverages at off-premise locations such as supermarkets, hypermarkets, and department stores, beverage cans are in high demand. The beverage cans industry is expanding as a result of rising consumer interest in living a healthy and sustainable lifestyle, which has resulted in increased adoption of nutritional beverages flavored with natural fruits, herbs, and vegetables.

Also, millennials due to their hectic schedules and extended working hours, consumers prefer ready-to-drink beverages. Natural products such as tea, coffee, wine, and water are preferred by consumers over added antioxidants, minerals, and vitamins. Furthermore, the use of appealing and interactive printings on metal cans is gaining popularity as a method of improving brand recognition.

Energy drinks are more popular among the younger generation because they fit their lifestyle. Despite criticism that energy drinks contain excessive amounts of caffeine and sugar, sales have increased. Businesses have recently begun to incorporate organic options into their product lines, potentially pushing energy drinks into the health category.

The product is rapidly expanding, and despite several setbacks, manufacturers and end users have managed to maintain sales and demand. As a result, the beverage can industry has a bright future ahead of it.