• Stacy Lawlor

Global Digital Fitness Market Size to grow USD 59,231 Mn in 2028

Global Digital Fitness Market Size

The Global Digital Fitness Market Size was valued at USD 6,046 Mn in 2021. The market is projected to grow USD 59,231 Mn in 2028, at a CAGR of 33.1%. Digital fitness refers to the area of modern fitness and health trends that includes different kind of digital devices and applications.

Global Digital Fitness Market Size

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The digital fitness market is growing due to a variety of factors including increasing demand for advanced fitness training sessions to achieve physical fitness, increase demand for AR or VR-based fitness, and growing popularity for dietary foods, among others. Furthermore, the COVID-19 epidemic has disturbed people's life, prompting fitness centers such as gyms and other fitness clubs to shutdown, resulting in a rapid adoption of digital fitness. And individuals began working from home which would help the market's growth. However, disruptions in the flow of the training sessions owing to technical issues as well as a lack of real-time connection with the instructor may hinder the growth of the global digital fitness market. On the other hand, the growing popularity of virtual or online fitness programs among the geriatric population which results the increased focus on health and fitness presents different opportunities in the global digital fitness market. For instance, in July 2021, PwC has launched Digital Fitness app which covers featuring technologies including, artificial intelligence (AI), blockchain, cybersecurity, design thinking, internet of things (IoT), drones, robotics, social media, video gaming and virtual reality.

The on-demand streaming type held the highest market share in 2020 owing to on-demand fitness programs are the most advanced choice that allows trainers to work with their clients online. This trend is likely to continue during the forecast period for the global digital fitness market. People are increasingly opting for on-demand streaming workouts over live gym sessions because they can choose an exercise style and intensity level that best suits their needs, regardless of class scheduling. The live streaming category, on the other hand, is predicted to expand the most, thanks to its appeal among routine-oriented exercisers and those wanting to be consistent and accountable in terms of fitness programming style and schedule.

Digital Fitness Market

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Asia Pacific is predicted to grow at the fastest rate throughout the digital fitness market forecast period owing to the increasing rate of obesity among the customers and the growth in awareness of physical fitness with more advanced and tailored gadgets. Leading competitors in the industry have been introducing enticing subscriptions for fitness and models for potential consumers to enhance product sales, taking into account consumer predisposition toward digital fitness gadgets. Consumers are increasingly moving their preferences away from the gym and toward these apps.

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