• Stacy Lawlor

Global Broadcast Equipment Market Size to reach USD 6.3 billion by 2028.

The Global Broadcast Equipment Market Size was valued at USD 4.6 billion in 2021 and is projected to reach USD 6.3 billion by 2028.

Global Broadcast Equipment Market Size was valued at USD 4.6 billion in 2021 and is projected to reach USD 6.3 billion by 2028.

The Global Broadcast Equipment Market Size was valued at USD 4.6 billion in 2021 and is projected to reach USD 6.3 billion by 2028, registering a CAGR of 4.9% during the forecast period.

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Broadcasting is the dissemination of video and audio to a broad audience using an electronic mass communication medium, usually radio waves. The broadcasting is done in a one-to-many format. Studio transmitter link, composite switcher, FM stereo generator, FM exciter, FM transmitter power amplifier, antenna array, antenna combiner, antenna switcher, and others broadcasting equipment required. They are used in news production, sports, concerts, and corporate conferences, and are expected to be a key factor in the growth of the broadcasting equipment market. Increased viewership, as well as a drastic change toward using smartphones and portable devices, have influenced the market, opening up new opportunities for the broadcasting equipment industry. In addition, advanced technology has pushed broadcasters to deliver ultra-high-definition output for upgraded users, which is projected to drive the broadcasting equipment market forward.

Broadcast Equipment Market

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In 2020 and 2021, the COVID-19 pandemic had a negative impact on the broadcast equipment industry, leading to lower revenue for market players. As a result, between the first half of 2020 and the first half of 2021, the growth trend of the market is slowed. In the second half of 2021, demand for broadcast equipment is predicted to rise due to the organizing of various sporting events, increased OTT subscriptions, and the high adoption of digital broadcasting by broadcasters.

Digital Broadcasting is Expected to Grow Significantly

Digital broadcasting is the technique of transmitting across the radio frequency spectrum utilizing digital signals rather than analog signals. The technology has progressed throughout time, with various governments around the world focused on digital conversion and analog decommissioning. In addition, the technology has evolved from BVB-T + MPEG2 to DBV-T2 + MPEG7.

The technology primarily consists of three types of television broadcasting such as IPTV (Terrestrial or Internet Protocol Television), DTH (Direct to Home), commonly known as Satellite Television, and Cable Television, all of which need subscribers to pay and utilize. The device has also been demonstrated to be capable of transmitting radio frequency signals for FM and podcast channels.

Heightened Demand for Encoders to Support Multiple Formats

In the broadcasting sector, encoders have become a need for maintaining precision, accuracy, and control. They convert an active input signal into a coded output signal using combinational logic circuits. Encoders for media broadcasting support a variety of formats, including video, audio, and image data formats.

OTT services use the internet to provide music, video, and other media content without the use of wires. Video encoders are used by broadcasting players to provide higher video quality to subscribers. The growing popularity of over-the-top (OTT) content viewing has increased the demand for encoders in broadcasting. The introduction of video encoders provides a viable alternative for the media, sports, and entertainment industries, allowing for remote operation, remote production, and live production in the cloud.

North America is the largest market for broadcast equipment due to the rapidly growing number of satellite and cable television channels, which has been boosted by increased internet penetration in this region. This has given broadcasters the opportunity to provide viewers with high-quality content, which is one of the major factors driving demand for broadcast equipment. The region's online platforms are rapidly expanding and incorporating new innovative technology, especially to improve individualized user experiences.

Broadcast Equipment Market

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Europe is the second-largest market for broadcast equipment due to the content that was previously only delivered on televisions, in cinemas, or in newspapers can now be accessed on devices such as tablets, smartphones, and IP TVs. In the same way, traditional broadcast TV continues to gain popularity, with consumers in the U.K. watching, on an average, over four hours per day. This is propelling the broadcast equipment market growth during the forecast period.


In December 2021, EVS Broadcast Equipment signed a contract with HBS AG, under which EVS will provide turkey solutions to HBS AG, including all broadcasting equipment and services such as live replay and production, for the FIFA World Cup, which will be held in Qatar from November 21 to December 2022.

In December 2021, Cisco delivered DATAGROUP, a leading Ukraine-based telecom provider for business and home users, with a Routed Optical Networking Solution. DATAGROUP is constructing a high-speed data transmission network in Ukraine, and they were able to link more individuals and businesses with the support of Cisco's Routed Optical Network and integrated Amplifiers Defined Network (SDN) Transport.

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