Point of Purchase Packaging Market

Market Definition

Point of purchase (POP) packaging refers to the packaging materials intended for in-store product display and promotion. POP packaging includes units such as display boxes, counter displays, floor stands, and shelf-ready packaging, which are strategically placed near checkout areas or high-traffic zones within retail environments. 

These packaging solutions are designed to attract consumer attention, enhance brand visibility, and drive impulse purchasing behavior at the point of sale. The market serves a wide range of industries, including food and beverages, cosmetics, electronics, pharmaceuticals, and consumer goods.

Point of Purchase Packaging Market Overview

The global point of purchase packaging market size was valued at USD 15.64 billion in 2024 and is projected to grow from USD 16.38 billion in 2025 to USD 23.57 billion by 2032, exhibiting a CAGR of 5.34% during the forecast period. 

The market is driven by the rising demand for in-store brand visibility and impulse-driven consumer behavior. Modern retail expansion fuels increased brand investment in innovative displays that influence buying decisions and boost sales conversion.

Major companies operating in the point of purchase packaging industry are International Paper, DS Smith, Creative Displays Now, Smurfit Westrock, Sonoco Products Company, Georgia-Pacific, WestRock Company, Felbro Food Products, Fencor Packaging, Fasteners For Retail Inc. (siffron), Marketing Alliance Group, Menasha Packaging Company, LLC., Swisstribe Ltd, Hawver Display, and Felbro, Inc.

The FMCG and consumer electronics sectors are expanding their product portfolios to meet diverse consumer demands. This is driving the need for differentiated, shelf-ready POP packaging that can improve product visibility in increasingly competitive retail environments.

• According to a 2025 report by India Brand Equity Foundation, FMCG sales in India grew by 7–9% in terms of revenues in 2022–23.

Key Highlights

1. The point of purchase packaging market size was valued at USD 15.64 billion in 2024.
2. The market is projected to grow at a CAGR of 5.34% from 2025 to 2032.
3. North America held a market share of 36.55% in 2024, with a valuation of USD 5.72 billion.
4. The counter display units segment garnered USD 5.35 billion in revenue in 2024.
5. The paper segment is expected to reach USD 8.63 billion by 2032.
6. The food & beverages segment secured the largest revenue share of 36.45% in 2024.
7. The market in Asia Pacific is anticipated to grow at a CAGR of 6.63% during the forecast period.

Market Driver

Increasing Focus on Sustainability

A key driver shaping the market is the growing focus on sustainability and circularity. Retailers and brands are increasingly seeking packaging solutions that are recyclable, biodegradable, or made from renewable materials to align with global environmental regulations and corporate sustainability goals.

Increasing consumer awareness of environmental issues is influencing purchasing decisions, with many favoring brands that demonstrate a commitment to eco-friendly practices. 

As a result, the demand for sustainable POP packaging is rising across industries, prompting manufacturers to develop innovative materials and designs that reduce environmental impact. This shift is encouraging long-term investment in green packaging solutions throughout the retail sector. 

• In April 2023, Huhtamaki launched its blueloop mono-material flexible packaging made from paper, polyethylene, and polypropylene. These packaging solutions are fully recyclable and designed to replace complex multi-layer structures while maintaining product protection and performance. 

Market Challenge

Supply Chain Complexity

A key challenge in the point of purchase packaging market is managing supply chain complexity. Short turnaround times and growing demands for rapid customization strain logistics and inventory operations. 

These factors disrupt production planning and increase the risk of delays and cost overruns, impacting the timely availability of tailored POP displays at retail locations.

To address this challenge, market players are investing in agile manufacturing processes and integrated supply chain solutions. Moreover, they are adopting digital tools such as ERP systems and cloud-based inventory management platforms for real-time inventory tracking and automated production workflows that minimize lead times.

Market Trend

Integration of Smart and Interactive Features

An emerging trend reshaping the market is the integration of smart and interactive features. Brands are leveraging technology-enabled packaging to attract attention, deliver personalized experiences, and gain valuable insights into customer behavior as consumer engagement becomes increasingly vital in retail. 

Smart POP packaging involves the use of technologies such as QR codes, NFC (Near Field Communication), RFID (Radio Frequency Identification), augmented reality (AR), and IoT (Internet of Things) sensors. These features enable two-way communication between the product and the consumer, enhancing the overall shopping experience. 

For instance, scanning a QR code on a POP display helps customers access product videos, user testimonials, or promotional offers instantly, thereby driving deeper engagement at the point of sale.

• In October 2024, Think Tank, a UK-based bespoke packaging design agency, introduced a new suite of smart packaging formats that offer digital interactivity to elevate brand storytelling and consumer engagement. These innovative designs incorporate digital access codes accessible via smartphone, enabling brands to offer immersive, connected experiences.

Point of Purchase Packaging Market Report Snapshot

Segmentation	Details
By Product Type	Counter Display Units, Floor Display Units, Pallet Displays, Dump Bins, Others
By Material	Paper, Plastic, Metal, Foam, Others
By End-use Industry	Food & Beverages, Personal Care & Cosmetics, Electronics, Pharmaceuticals & Healthcare, Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation

• By Product Type (Counter Display Units, Floor Display Units, Pallet Displays, Dump Bins, and Others): The counter display units segment earned USD 5.35 billion in 2024, due to its high visibility and strategic placement near checkout areas, which effectively drives impulse purchases and enhances brand recall in high-traffic retail environments.
• By Material (Paper, Plastic, Metal, Foam, and Others): The paper segment held 34.56% share of the market in 2024, due to its cost-effectiveness, high printability for branding, and rising consumer &regulatory demand for sustainable, eco-friendly packaging solutions.
• By End-use Industry (Food & Beverages, Personal Care & Cosmetics, Electronics, Pharmaceuticals & Healthcare, and Others): The food & beverages segment is projected to reach USD 8.85 billion by 2032, owing to its high product turnover, frequent promotional cycles, and intense brand competition that drive the need for visually appealing and strategically placed packaging to influence consumer buying decisions at retail locations.

Point of Purchase Packaging Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

North America accounted for 36.55% share of the point of purchase packaging market in 2024, with a valuation of USD 5.72 billion. This market dominance is attributed to the growing presence and expansion of big-box retailers and warehouse clubs such as Walmart, Costco, Target, and Sam’s Club, which are significantly boosting the demand for POP packaging in the region.

These retail stores are increasingly relying on shelf-ready, high-volume displays to encourage impulse purchases and improve product visibility in busy store environments. Moreover, the ongoing shift toward self-service retail formats is further strengthening the need for effective POP packaging in this region. 

By clearly communicating product information and branding, packaging is helping consumers make confident buying decisions without depending on in-store assistance, thereby driving the market.

• In January 2024, Walmart launched its “Store of the Future” initiative, which includes revamped layouts and more efficient, visually appealing product displays. This initiative focuses on shelf-ready and modular POP packaging solutions that streamline stocking and improve the customer shopping experience.

The point of purchase packaging industry in Asia Pacific is poised for significant growth at a robust CAGR of 6.63% over the forecast period. This market is driven by rapid urbanization and rising middle-class income levels across countries such as China, India, and those in Southeast Asia. 

These socioeconomic changes are leading to increased consumer spending, particularly on packaged goods, lifestyle products, and everyday essentials. Moreover, the expansion of modern retail infrastructure, including the launch of supermarkets, hypermarkets, and convenience stores, is further amplifying the demand for POP packaging. 

With more shoppers visiting organized retail formats, brands are focusing on eye-catching, shelf-ready displays to improve product visibility and drive impulse purchases within increasingly competitive store environments.

• According to the UN-Habitat, the urban population in Asia is expected to increase by 50% by 2050, adding approximately 1.2 billion people. This demographic shift is significantly boosting organized retail development and creating a strong demand for visually engaging POP packaging.

Regulatory Frameworks

• In the U.S., the point-of-purchase packaging industry is regulated under the Fair Packaging and Labeling Act (FPLA) and the Uniform Packaging and Labeling Regulation (UPLR), which mandate clear labeling of product identity, quantity, and manufacturer details. For food and drug items, the U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) impose strict labeling and material standards.
• In the European Union, POP packaging is governed by the Regulation (EC) No. 1935/2004 on materials in contact with food, ensuring safety and traceability. Directive 94/62/EC on Packaging and Packaging Waste enforces limits on heavy metals and promotes recyclability and reuse. The Regulation (EU) No. 10/2011 specifically addresses plastic packaging for food. Additional chemical safety requirements are regulated under REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) and the Classification, Labelling and Packaging (CLP) regulation.
• In China, the POP packaging sector is regulated through a combination of national and local standards. The GB Standards govern food-contact packaging materials to ensure chemical safety. Environmental packaging requirements are evolving under China’s circular economy policies, including bans on expanded polystyrene and thin plastic bags.
• Japan regulates POP packaging primarily through the Food Sanitation Act, which controls the safety of materials used in packaging that come in contact with food. The Containers and Packaging Recycling Law requires manufacturers and retailers to sort, recycle, and fund packaging waste recovery. Packaging labels must follow national standards for material indication and disposal guidance.

Competitive Landscape

The point of purchase packaging market is characterized by a mix of global packaging giants, specialized design agencies, and regional players competing on innovation, customization, and sustainability. 

Key companies are investing in advanced printing technologies, eco-friendly materials, and smart packaging solutions to differentiate their offerings and meet evolving retailer demands. Leading players are also expanding their capabilities through acquisitions, product launches, and digital integration to enhance brand visibility at the shelf level.

• In September 2023, Sonoco completed the acquisition of RTS Packaging, a joint venture with WestRock, for USD 330 million. This strategic move is expected to strengthen Sonoco’s position in sustainable paper-based packaging solutions across North America.

List of Key Companies in Point of Purchase Packaging Market:

• International Paper
• DS Smith
• Creative Displays Now
• Smurfit Westrock
• Sonoco Products Company
• Georgia-Pacific
• WestRock Company
• Felbro Food Products
• Fencor Packaging
• Fasteners For Retail, Inc. (siffron)
• Marketing Alliance Group
• Menasha Packaging Company, LLC.
• Swisstribe Ltd
• Hawver Display
• Felbro, Inc.

Recent Developments (Acquisition)

• In June 2024, Sonoco Products Company announced a definitive agreement to acquire Eviosys from KPS Capital Partners in a $3.9 billion deal. The acquisition aims to expand Sonoco’s metal and aerosol packaging footprint and boost its adjusted earnings per share by over 25%.