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Genealogy Products and Services Market

pages: 120 | baseYear: 2024 | release: May 2025 | author: Mayank C.

Market Definition

The market involves tools and services that assist individuals in tracing their family history and ancestry. This includes DNA testing, access to historical records, family tree building platforms, and related technologies.

Key applications involve ancestry research, health insights, and cultural heritage preservation. The report highlights key market drivers, major trends, regulatory frameworks, and the competitive landscape shaping industry growth.

Genealogy Products and Services Market Overview

The global genealogy products and services market size was valued at USD 6.60 billion in 2024 and is projected to grow from USD 7.34 billion in 2025 to USD 16.60 billion by 2032, exhibiting a CAGR of 12.06% during the forecast period.

Growing consumer demand for personalized ancestry and health information is driving the expansion of genealogy services. The increased use of digital tools and interactive platforms enhances user engagement, providing deeper insights and easier access to family history research.

Major companies operating in the genealogy products and services industry are 23andMe, Inc., MyHeritage Ltd., Ancestry, Gene by Gene, Ltd., Findmypast, NewsBank, Inc., Living DNA Ltd., Interesting.com, Inc., Illumina, Inc., Geneanet SA, BillionGraves Holdings Inc., and others.

The expansion of accessible genealogical data worldwide is contributing significantly to the growth of the market. Increasing digitization of historical records, such as civil registrations and church records, allows global users to explore their family history more easily. 

This broader access supports more accurate family tree building and appeals to a larger international audience, particularly benefitting regions with limited traditional genealogical resources.

  • In May 2025, FamilySearch added over 118 million new historical records from 37 countries, including civil registrations from Italy, church records from Colombia, and civil records from Guatemala. This update addresses rising global demand for accessible genealogy data, supporting accurate family tree building and expanding free research options for users worldwide.

Genealogy Products and Services Market Size, By Revenue, 2025-2032Key Highlights:

  1. The genealogy products and services industry size was recorded at USD 6.60 billion in 2024.
  2. The market is projected to grow at a CAGR of 12.06% from 2025 to 2032.
  3. North America held a market share of 34.07% in 2024, with a valuation of USD 2.25 billion.
  4. The family records & family tree segment garnered USD 1.60 billion in revenue in 2024.
  5. The household segment is expected to reach USD 9.79 billion by 2032.
  6. Asia Pacific is anticipated to grow at a CAGR of 13.00% over the forecast period.

Market Driver

Growing Consumer Demand for Personalized Ancestry and Health Information

Surging consumer demand for personalized ancestry and health information is propelling the expansion of the genealogy products and services market. Consumers are increasingly seeking genetic testing services that provide insights into both family history and health risks. 

This is supported by the desire for tailored genetic information that helps users understand their ancestry and make informed health decisions. The market is responding by integrating ancestry data with health insights.

  • In February 2025, MyHeritage launched the Ancient Origins feature, addressing demand for deep ancestry analysis. Utilizing existing DNA data, the feature traces users' origins up to 10,000 years, linking them to ancient populations such as Imperial Romans and Norse Vikings.

Market Challenge

Accessing and Verifying Historical Data in Genealogy Research

Ensuring the accuracy and accessibility of historical data presents a significant challenge to the progress of the genealogy products and services market. Genealogical research depends on public records that are often incomplete, mis-transcribed, or difficult to access due to regional limitations or outdated archival systems.

To address this challenge, market players are using advanced data validation technologies and partnering with archival institutions to digitize and standardize historical records. Some companies are also leveraging AI and machine learning to cross-reference data from various sources, improving accuracy and reliability for customers.

Market Trend

Increased Use of Digital Tools and Interactive Platforms

The genealogy products and services market is experiencing a notable shift toward increased use of digital tools and interactive platforms. These tools enable users to build family trees, connect with distant relatives, and explore their ancestry more efficiently. Rising demand for user-friendly, immersive tools reflects the market's shift toward digitalization, enhancing research experiences and expanding access to genealogical data.

  • In March 2025, FamilySearch launched the Relatives at RootsTech 2025 experience to meet the growing demand for interactive genealogy tools. The platform uses family tree data to connect users with unknown relatives, enabling global participation and expanding engagement in digital family history research.

Genealogy Products and Services Market Report Snapshot

Segmentation

Details

By Product

Family Records & Family Tree , Forum, Cemetery, Newspaper, Blog Links, DNA Testing, Others

By Application

Institution, Household

By Region

North America: U.S., Canada, Mexico

Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe

Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific

Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa

South America: Brazil, Argentina, Rest of South America

Market Segmentation

  • By Product (Family Records & Family Tree, Forum, Cemetery, Newspaper, and Blog Links, DNA Testing, and Others): The family records & family tree segment earned USD 1.60 billion in 2024 due to rising consumer interest in tracing lineage and preserving ancestral history.
  • By Application (Institution and Household): The household segment held a share of 59.85% in 2024, fueled by growing interest in personal ancestry and genetic heritage.

Genealogy Products and Services Market Regional Analysis

Based on region, the market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Genealogy Products and Services Market Size & Share, By Region, 2025-2032

North America genealogy products and services market share stood at around 34.07% in 2024, valued at USD 2.25 billion. This dominance is reinforced by the early adoption of direct-to-consumer genetic testing and a mature consumer base familiar with ancestry services.

The integration of health and wellness insights, such as genetic predisposition to diseases and personalized lifestyle recommendations, has further increased consumer engagement.

The Asia Pacific genealogy products and services industry is estimated to grow at a robust CAGR of 13.00% over the forecast period. This growth is primarily stimulated by a rising cultural awareness and growing interest in identity exploration among Asian populations, as individuals seek deeper insights into their ethnic origins and ancestry.

Additionally, technological advancements, including enhanced DNA visualization and AI-based relative matching, are improving service accuracy and engagement. Expanding localized genetic databases further supports regional demand for personalized ancestry solutions.

  • In September 2024, GeneLife introduced enhanced ancestry features, including Haplo3.0 and Haplo CONNECT, to meet the growing demand for culturally tailored genetic services in Asia. These updates feature a new DNA visualization tool and an improved relative matching algorithm, offering more personalized insights into their ancestry and genetic connections.

Regulatory Frameworks

  • In the U.S., the Genetic Information Nondiscrimination Act (GINA) prohibits the use of genetic information in health insurance and employment decisions, fostering consumer trust and promoting participation in DNA testing services.
  • In Europe, the General Data Protection Regulation (GDPR) governs the collection, processing, storage, and sharing of personal data, including genetic information, ensuring privacy and informed consent.

Competitive Landscape

Companies in the genealogy products and services industry are expanding their presence through strategic acquisitions, partnerships, and collaborations with research institutions to enhance their service offerings. They are also investing in technological advancements, including AI and DNA analysis, to improve customer experience and broaden market reach.

  • In May 2024, iMeUsWe, a leading Indian genealogy platform, launched its DNA testing services in partnership with MapMyGenome, a genomics company. The service provides insights into health, wellness, and ancestry, along with complimentary expert genetic counselling tailored to users' specific goals, lifestyle, family health history, and genetic results.

List of Key Companies in Genealogy Products and Services Market:

  • 23andMe, Inc.
  • MyHeritage Ltd.
  • Ancestry
  • Gene by Gene, Ltd.
  • Findmypast
  • NewsBank, Inc.
  • Living DNA Ltd, 
  • Interesting.com, Inc.
  • Illumina, Inc. 
  • Geneanet SA
  • BillionGraves Holdings Inc.

Recent Developments (Product Launches)

  • In January 2025, Findmypast launched a new brand platform, "Rooted in Culture," developed by Above+Beyond. This platform features authentic real-life stories uncovered through its service to deepen users’ understanding of their family history.
  • In July 2024, Ancestry launched the "Bring Your DNA Game" experience, offering over 30 performance traits for users to compare their DNA with athletes, addressing the growing demand for personalized genetic insights.

freqAskQues

What is the expected CAGR for the Genealogy Products and Services market over the forecast period?
How big was the industry in 2024?
What are the major factors driving the market?
Who are the key players in market?
Which is the fastest growing region in the market in the forecasted period?
Which segment is anticipated to hold the largest share of the market in 2032?